To cinematically capture Ducati's first seven-day event in Sundance, Utah where participants are part of an intensive riding academy and learn all the technical skills of riding the new Multistrada Enduro 1260.
I set a budget with the CEO & CMO, booked equipment, managed location scouting, and made a shoot schedule. Despite our thorough preparation, nothing happened the way we expected. Schedules and locations changed frequently with little prior notice. Poor weather and equipment failure was also unexpected. We learned to adapt to constantly changing and unpredictable circumstances while on set for this project.