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DUCATI USA

Client Video

MY ROLE

 Producer

THE ASK

To cinematically capture Ducati's first seven-day event in Sundance, Utah where participants are part of an intensive riding academy and learn all the technical skills of riding the new Multistrada Enduro 1260.

I set a budget with the CEO & CMO, booked equipment, managed location scouting, and made a shoot schedule. Despite our thorough preparation, nothing happened the way we expected. Schedules and locations changed frequently with little prior notice. Poor weather and equipment failure was also unexpected. We learned to adapt to constantly changing and unpredictable circumstances while on set for this project.

Directed by Steven Smith & Alexa Spiroff

Producers: Michael PalazzoAlexa Spiroff, & Steven Smith

Director of Photography: Steven Smith

Camera Operators: Simon Olarte, Daniel Foltz, & Julian Lopez

Chase Car Driver: Michael Palazzo

Editor: Steven Smith

Assistant Editors: Daniel Foltz & Simon Olarte

Color: Simon Olarte

Production House: Dark Horse Studio

Client: Ducati North America

 Special thanks to Marcus Price, Spencer Smith, Sundance Mountain Resort, and Wastatch Mountain Excursions